Our work spans many industries for a reason: we love what
we do and without sounding trite and full of ourselves…we
always deliver best-in-class solutions at a cost-basis which
just isn’t fair to our competition.
Built a robust data and analytics infrastructure that allowed for cross-domain tracking, omni-channel acquisition reporting, and multi-platform analytics tracking. The goal of this build was to create a shared data warehouse that visualized a cohesive, actionable reporting strategy based on user journeys across multiple domains.
Developed multiple global multi-lingual web experiences to support the buyer experience through specific vertical channels while implementing a multi-touch attribution data tracking model to rank and score marketing efforts tied to lead generation and full funnel optimization.
Implemented automated tracking solutions to reduce human error and manual resource inputs to create a robust data visualization reports for return on ad spend (ROAS).
Developed a best-in-class digital marketing solution for complex speciality insurance classes. This involved creating educational assets and personalized user experiences to speak to customer emotive and cognitive associations while unpacking the complex purchase cycle into an easy to understand solution offerings.
Implemented a data tracking method geared towards measuring ROI on video production for YouTube content. The initial business challenge was to develop an attribution and tracking model for YouTube organic videos tied to new acquisitions. This included: YouTube search ranking metric, the number of videos watched, video watch time, video associated to playlist category, video category, engagement in comments, link tracking to landing page, landing page engagement metrics, and conversion.
Developed custom web app + mobile app ERP software tailored for the pest control industry and optimized for remote office support workers and onsite technician service providers.