Modernizing For Growth

The modern consumer is demanding, empowered and on the move in a perma-state of connectivity. As the battleground for businesses today is centered around Customer Experience, modern marketing teams are going through massive realignments—and for good reason.

Growth Marketing Development
Assignments Where We Excel

Digital Growth Marketing Team
Development & Training

Over the last decade, very few other departments and roles have gone through as much transformation as marketing. With the rise of the digitized consumer, the way in which the ideal buyer approaches buying and the way in which marketing departments must communicate the message and align with sales has been altered significantly. External change forces companies to adapt and innovate against the backdrop of this Customer-First landscape and yet that change becomes highly tactical (and many times useless) without a hybrid and modern growth team.

Roadmapping

Digital innovation and transformation means readying your organization for digital maturity so that you can iteratively improve your Customer Experiences across multiple devices, multiple channels and multiple touchpoints. At RocketSource, we cut through the clutter of hype and obscure buzzwords to strategically architect and implement best in class customer experiences supported by meaningful data, tools and platforms. To cap off the initiative, a beautiful, credible and well-informed roadmap is key to leadership buy-in and to keep your teams aligned via agile.

Customer Journey Audits, Experience
Mapping & Visualization

The days of maximizing B2B and B2C customer experiences through touchpoints are long gone. The customer’s end-to-end journey has taken its place and for good reason: The modern customer demands sublime experiences from click-to-brick and brick-to-click. By leveraging 3rd party audits on the customer data points, internal agile growth teams receive unbiased data in order to resolve pain points and reduce friction across the entire journey.

Marketing Tech Stack
Development & Automation

The technology stack in the modern and leading enterprise can be daunting and cannot be understated in terms of its impact to driving improvements in the Customer Experience. And yet, with the modern consumers demands placed upon organizations, it’s no wonder why the CTO/CIO and CMO office are at constant odds. Growth and Marketing—although quickly becoming more and more technical–is a creative and qualitative slant versus BI which is grounded in concrete modeling. From enterprise to mid-tier stacks, we can help guide your decision-making process.

Data Integration, Measurement
Development & Optimization

The concept of “data” is as large as the concept of “marketing”. And yet, data driven growth marketing teams are an increasingly important point of competitive differentiation. Teams that can fully exploit customer data points to enrich the customer experience are standing heads and shoulders above their peers. From proper data tagging to developing proprietary KPIs, our growth data experts will work with your team every step of the way to help you achieve clarity with your initiatives.

Funnel Development & Optimization

We define micro-moments as those critical touchpoint moments within the customer journey and when combined over the Customer Experience, those moments ultimately determine if that that journey ends in your favor or not. With the rapid democratization of robust platforms, agile companies can quickly build sophisticated marketing automation processes into the Customer Experience strategy. Marketing automation and integrated funnels—when architected and implemented successfully—can create experiences that are heads and shoulders above the rest of the pack.

funnel

Our Methodology 
For Success

Immersive CX Strategy

The Driver of Customer Experience (CX) Excellence starts with a holistic and immersive customer experience strategy–from brick to click and click to brick. With the speed at which business competes and the empowered demands of the modern consumer, product-based innovation is simply not enough. By relentlessly embedding data-driven CX insights into everything we offer, we play a strategic part in shaping our clients’ future. RocketCatalyst™ is our proprietary set of best practice solutions for companies that want to catalyze their digital (and business) transformation through CX.

Business Customer Experience Framework
Business Customer Experience Framework and Path-To-Purchase Framework
StoryVesting: When Emotional and Logical Triggers Collide

Trust

RocketSource is committed to delivering excellence with every solution, every deployment. That proven unwavering commitment allows us the good fortune of working with some of the most visible, respected and fast growing global brands.

How We Work

We become part of your team

Specialized Teams

Small, specialized teams with
our client as center partner.

The right mix of modern talent can span several specialized layers. In order to learn and absorb your nuances quickly and to gain competitive momentum, we collaborate early and often so that we can seamlessly blend our talent, processes and technology with yours.

Iterative, agile approach to discovery, ideation and execution

Iterative, agile approach to
discovery, ideation and execution

We bring an agile CX-first methodology and skillset to help your team systematically and iteratively act on real-time quantitative and qualitative customer insights. What that means is that you’ll be able to more rapidly compete within those customer decision-making micro-moments.

From Ideation to Optimization

We offer tailored solutions built around each client’s unique needs and budgets, always delivered by the right mix of experts, on time. From project inception to project optimization, we set the standard for guiding leading companies through digital and business transformation.

Strategize

Assessment - Strategy Phase

  • Discovery
  • Stakeholder interviews
  • 3Ps Assessment
  • Digital Maturity Scoring
  • CX Benchmark Assessment
  • High Level Gap Analysis
  • High Level Opportunity Assessment

Catalyze

Planning - Execution Phase

  • Interactive roadmaps and recommendations
  • Capital Allocation & Resource Planning
  • Opportunity Development Planning
  • Discovery Workshops & Presentation
  • Team Alignment & Training

Optimize

Baseline - Optimization Phase

  • Rollout
  • Data as a Service (DaaS)
  • Managed Services

What We Deliver

(Just a smattering…)

Our promise & commitment to growth is simple

At RocketSource, we can promise that we will find the right levers to push and pull to get the desired outcomes or we won’t take you on as a client. This isn’t just a fancy way to act like we are cool, we actually put our fees at risk through our innovative compensation model with every single client. So, with every vetted project and client, we bring to bear the right mix of strategy, people, processes, platforms, creative, data, technology and transformational growth. We’ve spent millions learning what drives growth through innovative thinking and most great innovators don’t come from any of the well-known consultancies or Madison avenue agencies—they come from entrepreneurs and entrepreneurial organizations.

A Sampling of Our
Proprietary Offerings

StoryVesting Framework

StoryVesting Framework

Our proprietary CX strategic consultative framework is formed from years’ worth of research around consumer psychology and modern trigger moments. It’s meant to drive sustainable long-term growth rather than temporary one-off, event or campaign-driven growth.

Interactive Roadmaps

Interactive Roadmaps

In order to keep the team aligned on strategy and tactics, stale PDF files or Google Slides will do nothing to move the team closer to seamless execution. Project timelines change, deliverables change, budgets may even change. Leading organizations are in flux and need solutions to help them manage teams and deliverables in real-time.

Predictive Sequencing

Predictive Sequencing

When leading organizations focus on actively and iteratively improving and managing Customer Experience, growth is an inevitable outcome. We approach growth through the lens of fully understanding and connecting the micro moment experiences across the entire journey. Once we understand the full picture, we can build predictive into the experience.

Case Studies

We work with some of the largest brands and leading organizations to help them excel in Customer Experience.

Fortune 50 Leading Retailer

OBJECTIVE

Implement Digital Transformation & CX Modernization Strategy

OVERVIEW
  • Developed color categorization based on cognitive association triggers
  • Designed both offline materials and digital experience for Marketing & Operations
  • Redesigned the UX/UI and user flow for internal pages ranked at #700 by SimilarWeb
  • Architected and developed long-form landing pages for their Fortune 500 partners

Leading Data Storage Company

OBJECTIVE

Implement Dynamic CX User Mapping & Digital Experience

OVERVIEW
  • Developed personas associated to customer journey maps
  • Designed dynamic digital customer experiences based on personas
  • Developed strategic content delivery systems based on user location,
    language, and persona
  • Leveraged data analysis to determine customer qualification metrics

Leading Supplement Company

OBJECTIVE

Create Holistic & Consistent Omni-Channel CX

OVERVIEW
  • Created branding guidelines (for all brands) for consistency and scale
  • Developed assets for print, web, trade shows, branding and retail
  • Launched 4 sub-brands
  • Successfully launched internationally across Europe, Russia, Japan and Australia

Ready to Kickstart Transformation?

We know you’re busy. We get it. So we’ve made it easy to schedule a call with one of our Managing Partners. Yep, that’s right, we don’t have executive divas around here. Our Managing Partners actually roll up their sleeves and get engaged in every project–and they wouldn’t have it any other way. You’ll appreciate their deep expertise with leading and disruptive companies and how approachable they are. Seriously, this is why we all love to work here. Just like you, they are very busy, and as much as we respect your time, we hope you respect theirs. Fill out the form, and let’s kickstart something special together. #RocketTime