Big Impact from Big Data

Big data can be powerful so long as it can be reduced to something meaningful around improving the Customer Experience. If data silos exist within the enterprise, the data collection, mining and science only serves to ensure operational expenses into perpetuity. Our team helps guide best practices across Business Intelligence, Tech, Data, Advanced Analytics, Operations and Marketing.

Data as a Service Assignments
Where We Excel

Data Strategy

Data without centralization or visualization can be one of the biggest team hurdles to clear for true digital transformation. As an example, building higher quality customer experiences means that you need to go deep into the tech and data stack to make high fidelity test data instantly available to the right team members at the right time. Beyond data availability, creating sharing and visualization processes from IT to Marketing departments is critical to modernizing the enterprise to effectively execute on a CX growth strategy.

Data Platform Selection & Integration

Selecting and implementing the right Qualitative and Quantitative data platforms can be a daunting task for any organization. Every piece of software must roll up into a larger CX strategy that is shared across the entire business ecosystem.

Data Wrangling & Mining

Organizations are swimming in data about their customers. But despite all this information, data teams are often prone to fall into the black box assumptive process, thinking that human behavior can be understood simply by observing external data. Our data experts are steeped in psychological theory, critical to understanding your users’ Why motivations and trigger moments.

Data Integration, Measurement
Development & Optimization

The concept of “data” is as large as the concept of “marketing”. And yet, data driven growth marketing teams are an increasingly important point of competitive differentiation. Teams that can fully exploit customer data points to enrich the customer experience are standing heads and shoulders above their peers. From proper data tagging to developing proprietary KPIs, our growth data experts will work with your team every step of the way to help you achieve clarity with your initiatives.

Data Integration, Measurement Development & Optimization
Data Driven Conversion Optimization

Data Driven Conversion Optimization

All sorts of data are being thrown at growth and marketing professionals and it’s hard to know exactly how to couple, append or mash that data together to glean meaningful insights. We use a rigorous analytical framework and help your team develop best in class tools, processes and talent to accurately test, ideate and iterate for both rapid and incremental growth.

Our Methodology 
For Success

Immersive CX Strategy

The Driver of Customer Experience (CX) Excellence starts with a holistic and immersive customer experience strategy–from brick to click and click to brick. With the speed at which business competes and the empowered demands of the modern consumer, product-based innovation is simply not enough. By relentlessly embedding data-driven CX insights into everything we offer, we play a strategic part in shaping our clients’ future. RocketCatalyst™ is our proprietary set of best practice solutions for companies that want to catalyze their digital (and business) transformation through CX.

Business Customer Experience Framework
Business Customer Experience Framework and Path-To-Purchase Framework
StoryVesting: When Emotional and Logical Triggers Collide

Trust

RocketSource is committed to delivering excellence with every solution, every deployment. That proven unwavering commitment allows us the good fortune of working with some of the most visible, respected and fast growing global brands.

How We Work

We become part of your team

Specialized Teams

Small, specialized teams with
our client as center partner.

The right mix of modern talent can span several specialized layers. In order to learn and absorb your nuances quickly and to gain competitive momentum, we collaborate early and often so that we can seamlessly blend our talent, processes and technology with yours.

Iterative, agile approach to discovery, ideation and execution

Iterative, agile approach to
discovery, ideation and execution

We bring an agile CX-first methodology and skillset to help your team systematically and iteratively act on real-time quantitative and qualitative customer insights. What that means is that you’ll be able to more rapidly compete within those customer decision-making micro-moments.

From Ideation to Optimization

We offer tailored solutions built around each client’s unique needs and budgets, always delivered by the right mix of experts, on time. From project inception to project optimization, we set the standard for guiding leading companies through digital and business transformation.

Strategize

Assessment - Strategy Phase

  • Discovery
  • Stakeholder interviews
  • 3Ps Assessment
  • Digital Maturity Scoring
  • CX Benchmark Assessment
  • High Level Gap Analysis
  • High Level Opportunity Assessment

Catalyze

Planning - Execution Phase

  • Interactive roadmaps and recommendations
  • Capital Allocation & Resource Planning
  • Opportunity Development Planning
  • Discovery Workshops & Presentation
  • Team Alignment & Training

Optimize

Baseline - Optimization Phase

  • Rollout
  • Data as a Service (DaaS)
  • Managed Services

What We Deliver

(Just a smattering…)

Our promise & commitment to growth is simple

At RocketSource, we can promise that we will find the right levers to push and pull to get the desired outcomes or we won’t take you on as a client. This isn’t just a fancy way to act like we are cool, we actually put our fees at risk through our innovative compensation model with every single client. So, with every vetted project and client, we bring to bear the right mix of strategy, people, processes, platforms, creative, data, technology and transformational growth. We’ve spent millions learning what drives growth through innovative thinking and most great innovators don’t come from any of the well-known consultancies or Madison avenue agencies—they come from entrepreneurs and entrepreneurial organizations.

A Sampling of Our
Proprietary Offerings

StoryVesting Framework

StoryVesting Framework

Our proprietary CX strategic consultative framework is formed from years’ worth of research around consumer psychology and modern trigger moments. It’s meant to drive sustainable long-term growth rather than temporary one-off, event or campaign-driven growth.

Interactive Roadmaps

Interactive Roadmaps

In order to keep the team aligned on strategy and tactics, stale PDF files or Google Slides will do nothing to move the team closer to seamless execution. Project timelines change, deliverables change, budgets may even change. Leading organizations are in flux and need solutions to help them manage teams and deliverables in real-time.

Predictive Sequencing

Predictive Sequencing

When leading organizations focus on actively and iteratively improving and managing Customer Experience, growth is an inevitable outcome. We approach growth through the lens of fully understanding and connecting the micro moment experiences across the entire journey. Once we understand the full picture, we can build predictive into the experience.

Case Studies

We work with some of the largest brands and leading organizations to help them excel in Customer Experience.

Fortune 50 Leading Retailer

OBJECTIVE

Implement Digital Transformation & CX Modernization Strategy

OVERVIEW
  • Developed color categorization based on cognitive association triggers
  • Designed both offline materials and digital experience for Marketing & Operations
  • Redesigned the UX/UI and user flow for internal pages ranked at #700 by SimilarWeb
  • Architected and developed long-form landing pages for their Fortune 500 partners

Leading Data Storage Company

OBJECTIVE

Implement Dynamic CX User Mapping & Digital Experience

OVERVIEW
  • Developed personas associated to customer journey maps
  • Designed dynamic digital customer experiences based on personas
  • Developed strategic content delivery systems based on user location,
    language, and persona
  • Leveraged data analysis to determine customer qualification metrics

Leading Supplement Company

OBJECTIVE

Create Holistic & Consistent Omni-Channel CX

OVERVIEW
  • Created branding guidelines (for all brands) for consistency and scale
  • Developed assets for print, web, trade shows, branding and retail
  • Launched 4 sub-brands
  • Successfully launched internationally across Europe, Russia, Japan and Australia

Ready to Kickstart Transformation?

We know you’re busy. We get it. So we’ve made it easy to schedule a call with one of our Managing Partners. Yep, that’s right, we don’t have executive divas around here. Our Managing Partners actually roll up their sleeves and get engaged in every project–and they wouldn’t have it any other way. You’ll appreciate their deep expertise with leading and disruptive companies and how approachable they are. Seriously, this is why we all love to work here. Just like you, they are very busy, and as much as we respect your time, we hope you respect theirs. Fill out the form, and let’s kickstart something special together. #RocketTime