What is

Data Monetization

Previous Term

Data Looping

Next Term

Data Mapping

Data Monetization

Data monetization is the collection and packaging of data insights for delivering best in class outcomes as well as creating new opportunities to insulate a brand, whether it be via services, products, brand experiences, technical IP, etc. Monetization is about solving problems, driving action, and creating solutions that provide unique capabilities with high utility value that customers would not otherwise be able to generate on their own. We have written about how to do this several times including in our posts about journey analytics and Data as a Service.

Let’s Talk CX

How We Work

We become part of your team

Small, specialized teams with
our client as center partner.

The right mix of modern talent can span several specialized layers. In order to learn and absorb your nuances quickly and to gain competitive momentum, we collaborate early and often so that we can seamlessly blend our talent, processes and technology with yours.

Iterative, agile approach to
discovery, ideation and execution

We bring an agile CX-first methodology and skillset to help your team systematically and iteratively act on real-time quantitative and qualitative customer insights. What that means is that you’ll be able to more rapidly compete within those customer decision-making micro-moments.

What We Do

Our work spans many industries for a reason: we love what we do and without sounding trite and full of ourselves…we always deliver best-in-class solutions at a cost-basis which just isn’t fair to our competition.

Strategic Consulting

Agile Development
& Implementation

Growth Marketing
Development

Data as a Service
(Daas)

Machine Learning
& Predictive

Managed Services
& Training