
Data Monetization
Data monetization is the collection and packaging of data insights for delivering best in class outcomes as well as creating new opportunities to insulate a brand, whether it be via services, products, brand experiences, technical IP, etc. Monetization is about solving problems, driving action, and creating solutions that provide unique capabilities with high utility value that customers would not otherwise be able to generate on their own. We have written about how to do this several times including in our posts about journey analytics and Data as a Service.