This SlideShare does a marvelous job of illustrating that though it’s easy to become fixated on the success or failings of individual touchpoints, accessing the overall customer journey is more crucial. Also, like everything we love best, it’s got a solid basis in data and effective visuals.
Founding partner of RocketSource. Author of The Growth Code and StoryVesting. I live at the digital intersection of strategy, tech, creative and data. I roll up my sleeves with some of the most forward-thinking teams in the world to help them deliver best-in-class brand outcomes.
